To create awareness and drive listens of Davido’s new album, Spotify chose to use Spaceback’s creative functionality to build ads that featured a strong call to action.

Making use of relevant audience data to pinpoint users who would enjoy Davido’s music, we ran these ads across the open web and generated fantastic results for this campaign.


Average increase in CTR over traditional banners

Based on the industry
average of 0.15%


Improvement in average global viewability rate

Based on the global
average of 60%