To capitalise on the warm summer months, Smirnoff and Dentsu embarked on a campaign to continue the festivities, with their RTD Smirnoff Pine Twist.

Using Spaceback to amplify their refreshing social content, they achieved a 3.2x increase in CTR and a bump of 25% on viewability, while reaching more than 500K unique users.


Average increase in CTR over traditional banners

Based on the industry
average of 0.15%


Improvement in average global viewability rate

Based on the global
average of 60%