Smirnoff
To capitalise on the warm summer months, Smirnoff and Dentsu embarked on a campaign to continue the festivities, with their RTD Smirnoff Pine Twist.
Using Spaceback to amplify their refreshing social content, they achieved a 3.2x increase in CTR and a bump of 25% on viewability, while reaching more than 500K unique users.
3.2x
Average increase in CTR over traditional banners
Based on the industry
average of 0.15%
+27%
Improvement in average global viewability rate
Based on the global
average of 60%