Toyota: Yaris GR Launch

To promote the launch of the new Toyota Yaris GR in South Africa, HelloFCB+ partnered with RapidFire to create awareness amongst console gamers.

Targeting users playing racing titles on XBOX and Playstation consoles, we placed video ads on billboards, perimeter boards and other 3D spaces within these games. Driving reach and awareness, while not detracting from the player’s leisure time with interruptive tactics, Toyota were able to achieve the following results for this campaign.


Average time per player reached


Hours of in-game exposure