Capitec

Working alongside the talented internal creative team at Capitec, AdChat built an informative conversational display ad that allowed users to find out more about each of the products offered, before inviting them to visit the site to find out more, or apply.

Using first party data generated by prior campaigns run for the brand, the implementation team went after users that had previously shown intent but had not yet converted on these specific products.

01:29

Average engagement time

18.5%

Average website clicks