To assist PHD with the launch of Audi’s all new e-tron range, we built an ad unit to bust the myths surrounding electric vehicles in South Africa.

Working from an opinion piece published by Audi South Africa head, Sascha Sauer, we built a conversational ad unit that took users on a journey through the features, capabilities and support that consumers could expect from Audi, upon purchasing one of their e-tron vehicles. With an aim to recognize and allay the anxieties that most consumers have surrounding the EV proposition, we were able to achieve some incredible results.


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